Calbee’s Strategic Failure: Monochrome Packaging Leads to Drop in Sales
1 Name: Unknown Japuzz Watcher 投稿日:26/07/05(日) 11:34:44 ID:HBNt Turns out sales actually dropped after they went monochrome. Calbee’s Monochrome Packaging Causes Sharp Drop in Purchase Intent; Survey of 3,000 Reveals It Trails Koikeya. How are consumers reacting to Calbee’s decision to switch to monochrome packaging? Design firm Plug conducted a survey of 3,000 men and … Read more